Training Syllabus

Curriculum Designed by Experts

Introduction to Adobe Marketo Engage

Topics

Overview of Marketo Engage Interface
Key Concepts and Terminology
Navigating the Platform
Setting Up User Accounts and Permissions

Lead Management

Topics

Understanding Lead Scoring and Grading
Lead Nurturing Strategies
Managing Lead Databases
Segmentation and Targeting

Campaign Management

Topics

Creating and Configuring Campaigns
Designing Multi-Channel Campaigns
Using Campaign Templates
A/B Testing and Optimization

Email Marketing

Topics

Designing Effective Email Campaigns
Personalization and Dynamic Content
Deliverability Best Practices
Tracking and Reporting on Email Campaigns

Marketing Automation

Topics

Setting Up Automated Workflows
Using Smart Campaigns
Trigger-Based Automation
Managing Customer Journeys

Analytics and Reporting

Topics

Creating Custom Reports
Analyzing Campaign Performance
Using Adobe Analytics Integration
Visualizing Data with Dashboards

Integration and APIs

Topics

Integrating Marketo with CRM Systems
Using APIs for Custom Solutions
Data Synchronization and Management
Leveraging Third-Party Integrations

Advanced Features

Topics

Account-Based Marketing (ABM)
Predictive Analytics and Scoring
Event and Webinar Management
GDPR and Compliance Management

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Training Details

What is Adobe Marketo Engage Certification Training Training?

This training program is ideal for individuals who want to master Adobe Marketo Engage for marketing automation and campaign management. The course includes hands-on projects and assignments that help learners apply the concepts and techniques learned, ensuring they are job-ready upon completion.

Why enroll for Adobe Marketo Engage Certification Training Training?

Comprehensive Learning: Gain in-depth knowledge of Adobe Marketo Engage’s capabilities.
Hands-On Projects: Practical experience through real-world projects.
Expert Guidance: Learn from industry professionals.
Certification: Earn a certification to validate your skills and enhance your portfolio.

What are the benefits of joining Adobe Marketo Engage Certification Training Training?

Develop professional marketing automation and campaign management skills.
Create personalized and optimized marketing campaigns.
Enhance your career prospects in digital marketing and marketing automation.
Gain confidence in using one of the leading marketing automation tools.

What skills will you learning during Adobe Marketo Engage Certification Training Training?

Lead Management
Campaign Management
Email Marketing
Marketing Automation
Analytics and Reporting
Integration and APIs

What tools are covered during Adobe Marketo Engage Certification Training Training?

Adobe Marketo Engage
Adobe Analytics

What are the objectives of Adobe Marketo Engage Certification Training Training?

Understand the core functions and tools of Adobe Marketo Engage.
Develop the ability to create, manage, and optimize marketing campaigns.
Learn to automate marketing processes and manage customer journeys.
Analyze campaign performance and make data-driven decisions.

Who should go for this Adobe Marketo Engage Certification Training Training?

Digital marketers
Marketing automation specialists
Campaign managers
Lead generation specialists
CRM managers
Anyone interested in marketing automation and campaign management

What are the Prerequisite of Adobe Marketo Engage Certification Training Training?

Basic understanding of digital marketing concepts
Familiarity with marketing automation (recommended)
No prior experience with Adobe Marketo Engage required

What will you learning during Adobe Marketo Engage Certification Training Training?

Master the tools and techniques of Adobe Marketo Engage.
Create and manage professional-quality marketing campaigns.
Develop advanced skills in lead management, email marketing, and automation.
Analyze campaign performance and optimize marketing strategies effectively.

What are the system requirements for Adobe Marketo Engage Certification Training Training?

Operating System: Windows 10 or macOS 10.15 (or later)
Processor: Intel Core i5 or higher
RAM: 8 GB minimum (16 GB recommended)
Graphics Card: Integrated or dedicated GPU
Storage: 20 GB of available disk space
Software: Adobe Marketo Engage (latest version)

What are the career opportunities after Adobe Marketo Engage Certification Training Training?

Marketing Automation Specialist
Digital Marketing Manager
Campaign Manager
Lead Generation Specialist
CRM Manager
Marketing Analyst

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Adobe Marketo Engage Certification Training

Why enroll for Adobe Marketo Engage Certification Training Training?

Instructor-led live Online Training Schedule

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