Training Syllabus

Curriculum Designed by Experts

Introduction to Adobe Advertising Cloud

Topics

Overview of Adobe Advertising Cloud Interface
Understanding Key Concepts and Terminology
Navigating the Platform
Setting Up User Accounts and Permissions

Campaign Planning and Setup

Topics

Understanding Campaign Objectives
Audience Segmentation and Targeting
Setting Up Campaigns and Ad Groups
Budgeting and Bid Strategies

Ad Creation and Management

Topics

Creating Display Ads
Designing Video Ads
Using Dynamic Creative Optimization
Managing Creative Assets

Media Planning and Buying

Topics

Understanding Programmatic Advertising
Setting Up Private Marketplaces (PMPs)
Real-Time Bidding (RTB)
Media Buying Strategies

Performance Measurement and Reporting

Topics

Setting Up KPIs and Metrics
Creating Custom Reports and Dashboards
Analyzing Campaign Performance
Using Adobe Analytics Integration

Optimization Techniques

Topics

A/B Testing and Experimentation
Optimization Algorithms and Machine Learning
Audience Retargeting Strategies
Budget and Bid Adjustments

Advanced Advertising Strategies

Topics

Cross-Device Advertising
Location-Based Advertising
Using First-Party and Third-Party Data
Leveraging Adobe Experience Cloud for Holistic Marketing

Compliance and Best Practices

Topics

Understanding Privacy Regulations (GDPR, CCPA)
Ad Fraud Prevention Techniques
Brand Safety Measures
Best Practices for Campaign Success

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Training Details

What is Adobe Advertising Certification Training Training?

This training program is ideal for individuals who want to master Adobe Advertising Cloud for digital advertising and campaign management. The course includes hands-on projects and assignments that help learners apply the concepts and techniques learned, ensuring they are job-ready upon completion.

Why enroll for Adobe Advertising Certification Training Training?

Comprehensive Learning: Gain in-depth knowledge of Adobe Advertising Cloud’s capabilities.
Hands-On Projects: Practical experience through real-world projects.
Expert Guidance: Learn from industry professionals.
Certification: Earn a certification to validate your skills and enhance your portfolio.

What are the benefits of joining Adobe Advertising Certification Training Training?

Develop professional digital advertising and campaign management skills.
Create and optimize high-quality ads for various platforms.
Enhance your career prospects in digital marketing and advertising.
Gain confidence in using one of the leading advertising tools.

What skills will you learning during Adobe Advertising Certification Training Training?

Campaign Planning and Setup
Ad Creation and Management
Media Planning and Buying
Performance Measurement and Reporting
Optimization Techniques
Advanced Advertising Strategies

What tools are covered during Adobe Advertising Certification Training Training?

Adobe Advertising Cloud
Adobe Analytics

What are the objectives of Adobe Advertising Certification Training Training?

Understand the core functions and tools of Adobe Advertising Cloud.
Develop the ability to create, manage, and optimize digital advertising campaigns.
Learn to analyze campaign performance and make data-driven decisions.
Implement advanced advertising strategies for maximum ROI.

Who should go for this Adobe Advertising Certification Training Training?

Digital marketers
Advertising professionals
Campaign managers
Media planners and buyers
Marketing analysts
Anyone interested in digital advertising and campaign management

What are the Prerequisite of Adobe Advertising Certification Training Training?

Basic understanding of digital marketing concepts
Familiarity with online advertising platforms (recommended)
No prior experience with Adobe Advertising Cloud required

What will you learning during Adobe Advertising Certification Training Training?

Master the tools and techniques of Adobe Advertising Cloud.
Create and manage professional-quality digital advertising campaigns.
Develop advanced skills in ad creation, media planning, and optimization.
Analyze and report on campaign performance effectively.

What are the system requirements for Adobe Advertising Certification Training Training?

Operating System: Windows 10 or macOS 10.15 (or later)
Processor: Intel Core i5 or higher
RAM: 8 GB minimum (16 GB recommended)
Graphics Card: Integrated or dedicated GPU
Storage: 20 GB of available disk space
Software: Adobe Advertising Cloud (latest version)

What are the career opportunities after Adobe Advertising Certification Training Training?

Digital Advertising Specialist
Campaign Manager
Media Planner/Buyer
Marketing Analyst
Digital Marketing Manager
Advertising Operations Specialist

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Adobe Advertising Certification Training

Why enroll for Adobe Advertising Certification Training Training?

Instructor-led live Online Training Schedule

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